In Sarah Palin's video, the entire thing is a timeline of her life. It tells a story of how she grew up and highlights her accomplishments. I think one thing that is very obvious in this video was the use of ethos and evidence. They both go hand in hand as the narrator tries to explain why Palin would make a good vice president while giving support by talking about her achievements as mayor, governor, and managing a household. The narrator also uses a bit of pathos by trying to make Palin seem like the girl next door when he tells of her experiences of moose hunting and being a hockey mom. This builds a relationship with the audience that allows them to connect to her, and I think this really helped McCain in getting votes during the election.
In the Joe Biden video, I think he uses pathos to his advantage the most. Talking about losing members of his family and dealing with that hardship really allowed him to draw the audience in. He also made good use of ethos by talking about past accomplishments. It was also effective that he made references to working with former president Bill Clinton. Another rhetoric device that was very useful for Biden was acknowledgement and response. The fact that he talked in the video himself instead of having someone else narrate it made me feel like he cared more about the situation and was actually involved more in the process instead of just having someone else throw together a segment for him.
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